EDM Identity is the brainchild of Grant Gilmore and Drew Utterback. Both of these fans of electronic dance music were disappointed in the lack of quality reporting and content centered on the community. Officially launched in October of 2014, EDM Identity and its staff began their mission to change the way that online media could be perceived by the readers. Ignoring content that is normally seen as “click-bait”, EDM Identity gives you quality news, editorials, and interviews instead. Currently, the site has team members and correspondents reaching across North America, all of whom are dedicated to this community. The EDM Identity team also prides themselves on supporting all parts of the electronic music community, with coverage expanding to different festivals, events, and shows every month. Their weekly segment, ID Spotlight, highlights members of every corner of the EDM community and helps people realize that the entire world has come together to enjoy similar sounds coming out of their speakers.