Beatport is looking for a CRM Manager to join our team in Berlin. We are looking for someone with demonstrated experience executing and analyzing successful email and paid marketing campaigns. Email Marketing is not an afterthought or something we do to check the box, it is a major part of how we market to, and communicate with, the users of the Beatport Store. If you are ready to lead and deliver these critical marketing initiatives we would like to speak with you.
This role will be based in Berlin, Germany.
Grow our email list organically, not just buy it
Manage, measure and optimize weekly email campaigns; design templates, develop calls-to-action, and create content that will engage the DJ community
Manage segment lists based on behaviors like past email engagement and website interactions (content downloads, frequency, music taste, site page visits, etc.)
Work to eliminate list decay and unsubscribes while increasing the productivity of our email campaigns
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Manage the strategy of all paid campaigns, both on Google and Facebook
Measure and optimize our paid marketing campaigns
Research and test campaigns to expand our reach and/or lower our cost-per-acquisition
Collaborate with team mates to maintain a consistent brand voice and message across all paid programs
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead of the game in a constantly changing environment
Some of the Requirements
BA/BS or equivalent working experience
3 years experience with email marketing / paid advertising, marketing automation, and Google analytics
3 years experience with ExactTarget / SalesForce Marketing Cloud
Knowledge of HTML, CSS & SQL
Demonstrated understanding of email marketing concepts and metrics
Proficiency in email marketing and marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimization
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting & social network advertising.
Excellent writer and communicator (in both the written and verbal form)
Excellent written English
Experience in marketing forecasting & reporting results
A love for electronic music is a huge plus